NEW ERA COMING
Suro’s looking for a new version of who we are.
In these changing times we believe that it’s important not to focus on the reality we’re living in but we need to think about how we view our reality instead.
We’re facing an unprecedented moment of reflecting and reorganizing at an internal level: we’re questioning how we design, manufacture, package and sell our products. We’re also rethinking the industry at a global level in terms of how we would like it to be restructured and how we can contribute to this new era.
We find ourselves in the middle of a changing paradigm towards a more transparent business model, one that truly listens to consumers and production levels are lower but more sustainable.
We believe we need to rethink fashion and slow it down to achieve a more human and real scale. How about creating an independent calendar of collections? Why can’t we look for different creative ways of commercializing products that really have a good impact?
So many questions on the table for those of us who are slowly finding the answers and in the process we want you to take part in this collaborative enterprise with us.
NEW WAYS OF COMMERCIALIZATION
In Suro we’ve always designed in an organic way that allows our pieces to evolve without drastic changes. We’ve kept a lot of the original models and some of the colors that you have turned into our brand flagship colors.
Following this timeless design ethos, you will find in our ARCHIVE SALE our available stock from the last 4 seasons with some major discounts so that you can combine pieces from different seasons and colors in your own personal style.
BREATHE LIMITED EDITION
Our 2020 summer collection is as different and unique as the times we’re living in. It’s a limited collection in terms of the number of units available (111) and sizes.
It follows the concept of capsule collections that are showcased to test the models, 27 in total which come in 4 new optimistic and positive tones that have been chosen with a color therapy mindset.
Due to current circumstances, manufacturers closing down and other difficulties, we have been forced to launch this collection in a reduced format. We’re hoping we will be able to offer more sizes in the foreseeable future.
From then onwards we will create a new business experience focusing on a smaller production model that works around your tastes.
Our 2020 Breathe summer collection will see the light of the day opening new collaborative pathways that will embrace SURO’s rebirth in this new era.
For this reason WE’RE SETTING SAIL TO AN UNKNOWN DESTINATION.
Our transformation continues.
Will you come with us?